Bournemouth, UK, May 9, 2022 -- Poole-based insurance company LV is launching a new initiative to provide men in Bournemouth with a safe space to talk about their problems where they’d least expect it - in their local repair garage.
The initiative will provide employees and customers at the insurer’s branded bodyshops, direct and confidential access to someone to talk to via specially designed Family Action phones, installed in many of the insurer’s garages up and down the country.
Phones will direct users to Family Action’s FamilyLine service, a helpline which offers free, support and guidance for adult family members by text, phone, web chat and email.
Callers can also be referred to additional services which include counselling, coaching and befriending.
The scheme has been launched in garages, where around 90 per cent of the workforce is men, as a means of helping them talk about their problems.
Of the family members who reach out to FamilyLine, only 17 per cent of callers so far this year have been men, who have been asking for support with parenting issues and mental health.
This comes as two in five men admit they’re feeling the pressures of family life more than ever before in 2022, with nearly half (49 per cent) of men sharing they felt they’ve needed support this year.
Financial difficulties caused by the rising cost of living (40 per cent), worrying about what the future holds (37 per cent) and concerns about children who have fallen behind as a result of the pandemic (25 per cent) are topping the list of things men are most worried about.
Posted by Veronica Silva Cusi, news correspondent
LV= employs over 3,800 people and serves over 3.8 million customers and members. We are the UK’s largest friendly society and a leading mutual financial services provider. Our aim is to help people to ‘look after what they love’, through a wide range of financial products and services including general insurance policies and life and protection products. We also own a number of other financial brands including Britannia Rescue, Highway Insurance, and Frizzell.
Published: Tuesday, May 10, 2022
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