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News : M3 Global Research Appoints Laura Haxton-Wilde as Head of European Qualitative Research


Fort Washington, PA, USA, Feb, 2018 -- M3 Global Research is delighted to announce the recent hire of Laura Haxton-Wilde who will join the M3 team as the Head of European Qualitative Research working from M3’s London office in Hammersmith. In this newly created role, Haxton-Wilde will take the helm of M3’s expanding qualitative services managing the European team of 13 project managers and the call center based within our European offices. Beyond staff management, Laura will be responsible for the continued growth of the M3 qualitative offering for virtual, online, and in-person research across Europe. In consideration of her new role, Haxton-Wilde shares:

"Over the past several years I have witnessed M3 expand and grow from conducting exclusively online physician work to this comprehensive offering of qualitative and quantitative services with healthcare providers, patients, and even general consumers. With such a strong panel and commitment to the continued growth and expansion of their offering, this was a natural progression. The opportunity to work with such a creative team and help expand their impressive qualitative services throughout Europe invigorates me. The possibilities are endless and I am excited to join this team and contribute to the qualitative growth of the organisation."

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Prior to joining M3 Haxton-Wilde held positions in international fielding at Viewpoint, GfK Martin Hamblin, and GfK Healthcare (formerly NOP World Health). Most recently Haxton-Wilde worked at The Research House, a Schlesinger Group company, for over ten years, departing as their managing director. Commenting on this new role to M3, CEO Anton Richter says:

"We are thrilled to welcome Laura to this vital role at M3. To reflect our clients' business needs, we have expanded our qualitative offering to extend quality and compliance beyond quantitative services into qualitative. We recognised the need for a strong leader to head up our European growth, and Laura’s vast experience working across Europe, combined with her deep knowledge of stakeholders involved in healthcare research and considerable expertise in qualitative methodologies will allow us to expand our offering to fill the void our clients are begging us to address."

Haxton-Wilde brings over 15 years of qualitative research experience throughout Europe and with expertise across a variety of qualitative methodologies. Haxton-Wilde holds an BA in International History in Politics from The University of Keele in England.


Posted by Veronica Silva Cusi, news correspondent

About M3 Global Research:
M3 Global Research, part of M3 Inc., provides market research recruitment, data collection, and support services reaching respondents in 248 markets across 70 countries worldwide with a strong emphasis on the healthcare space. M3 has offices in Japan, UK, France, Germany, Brazil, and South Korea.
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