Mumbai, India, Oct 2, 2020 -- Mahindra and Mahindra''s Farm Equipment Sector (FES), a part of the Mahindra Group, said it has rolled out Krish-e centres in Maharashtra under its new ''Farming as a Service'' business.
Krish-e is a business vertical which will provide technology driven services to farmers and aims to increase farmer income through digitally enabled services across the complete crop cycle, Mahindra said in a statement.
The company opened its first Krish-e centres in Aurangabad and Baramati, and later at six other locations across Maharashtra in Jalna, Wardha, Nanded, Pune, Daund and Solapur.
Krish-e centres will soon roll out across other states in a phased manner, it said.
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These centres have an omni channel approach where the farmer can avail personalised services through the Krish-e suite of digital apps and also reach out to Krish-e Sahayaks through its call centre.
"Although investments and technological innovations in agriculture have improved output levels in India, productivity and farm incomes have great scope for further improvement.
"We want to do our part by making a difference in the way farming is done. With an increase in farmers'' incomes as the core focus, our vision is to provide technology at competitive costs to Indian farmers and thereby enable them to rise," M&M Farm Equipment Sector (FES) President Hemant Sikka said.
"Krish-e currently has approximately 1,000 demo plots, where we work alongside farmers to showcase visible impact through a combination of agronomy inputs and advanced mechanisation solutions," he added.
Posted by Veronica Silva Cusi, news correspondent
About Mahindra Group:
Mahindra Holidays & Resorts India Ltd., (MHRIL) a part of the Infrastructure Sector of the Mahindra Group, brings to the industry values such as Reliability, Trust and Customer Satisfaction. Started in 1996, the company’s flagship brand ‘Club Mahindra Holidays’, today has a fast growing customer base of over 60,000 members and 15 beautiful Resorts at some of the most exotic spots in India and abroad.
Published: Tuesday, October 6, 2020
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