Chicago, IL, USA, Mar, 2023 - MAI, a privately held, Chicago-based 3PL company specializing in warehousing, fulfillment, and omnichannel contact services, announced it has acquired WASI, a privately held call center operator based in Omaha, Nebraska, to join its MAI Voice division.
With the March 1 acquisition, MAI Voice now fields more than 200 employees, including call center agents in all 50 states and Costa Rica. The enhanced omnichannel offerings of MAI Voice now include live agent service, chat, e-mail, interactive voice response (IVR), self-help, appointment setting, research and survey management, and AI options.
"MAI is in growth mode," said MAI owner Ted Scislowski. "The addition of WASI enables MAI Voice to enhance our technology offerings in the contact center space and helps us serve additional industry segments with increased expertise and capacity."
MAI Voice supports clients in industries including home services, ecommerce, retail, state and federal government, education, technical services, roofing, survey and research, travel, and medical office. Further expansion into healthcare as well as credit card acquisition, credit card processing, and loan processing is planned.
WASI executives Gary Reno and Kelli Barabasz have joined the MAI Voice leadership team to ensure the acquisition delivers an immediate positive impact. Reno now serves as CEO of MAI Voice and Barabasz serves as president. WASI owner Hank Schelling announced his retirement with the sale.
"We touched a lot of different verticals at WASI, which made the company an appealing acquisition for MAI Voice," said Reno, who has worked in the call center space for 30-plus years at the managing partner level. "We had very strong growth through 2022 and into 2023. We’re pleased to bring that momentum to MAI Voice."
"MAI Voice’s capabilities around AI as a supplement for human agents and our omnichannel offerings have increased dramatically with the acquisition," said Barabasz, who has worked in the call center space for nearly 30 years, in almost every vertical. "That will translate into improved and expanded service for existing customers and the ability to serve additional industry verticals as well."
Posted by Veronica Silva Cusi, news correspondent
About Marketing Alternatives, Inc (MAI):
Marketing Alternatives is a marketing support services organization. We provide integrated call center, fulfillment and marketing communications services, along with branded environment solutions.
Published: Friday, March 17, 2023
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