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News : Mainsail Partners Invests in PlayMaker CRM
Oct 16, 2014 -- PlayMaker CRM, a cloud-based customer relationship management (CRM) software for the post-acute care industry, announces it has secured a significant growth equity investment from Mainsail Partners. The capital will be used to further expand development of PlayMaker’s CRM product with a continued emphasis on mobile functionality and enhanced market intelligence data for customers.
"We are thrilled to announce this important milestone in our company’s growth plan," said Adam Bishop, President and Founder of PlayMaker CRM. "As sales teams become increasingly mobile and compliance continues to be a challenge for post-acute care organizations we believe we are well positioned to extend our leadership in the market. The additional resources along with Mainsail’s experience building SaaS companies will allow us to accelerate innovation, continue delivering best-in-class products and service for our customers, and power the next phase of growth for PlayMaker CRM."
In addition to announcing the investment, the company also announced it has appointed John Griscavage as the new CEO. Griscavage has worked as an executive in post-acute care for over a decade, serving as both CEO of Professional Healthcare and Vice President of Kindred Healthcare. He was the driving force behind exponential sales growth during his time at Professional. Griscavage replaces post-acute care industry veteran Judy Bishop who was previously PlayMaker’s CEO.
"As the former CEO of a home health care business I have an acute understanding of the challenges that can result from using manual processes and duct taped IT solutions to manage a sales force," said Griscavage. "In addition to the core CRM functionality, the market intelligence data that PlayMaker CRM delivers to customers would have created a massive advantage for us at Professional Healthcare. Judy, Adam and the rest of the team have built an impressive business and I’m excited to play a role in taking it to the next level."
Judy Bishop will step out of the CEO role, but will sit on the board of directors. Jason Payne and Vinay Kashyap from Mainsail Partners will also join the board. Adam Bishop will remain in his role as President.
Posted by Veronica Silva Cusi, news correspondent
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About PlayMaker CRM:
Founded in 2008, PlayMaker CRM is a leading cloud-based customer relationship management solution designed specifically for home health, hospice and post-acute care companies to assist with increasing sales efficiency, growing market share and increasing profitability. PlayMaker CRM is used by hundreds of agencies large and small that realize the benefits of using innovative technology to grow and stay ahead of the competition.
Published: Wednesday, October 22, 2014