News : Yorkshire Building Society Selects Capriza to Drive Mobile Customer Experience
London, UK, April, 2017 -- Capriza, a provider in enterprise mobility for business applications, announced Yorkshire Building Society, a financial services provider, has selected the Capriza platform to help transform its mobile customer experience.
After reviewing its website analytics and based on conversations with customers, the Society’s management team recognised the need for enhanced digital and mobile capabilities as more customers wanted to connect and apply for its mortgages and savings accounts through mobile devices. To respond to today’s mobile demand, the Society chose Capriza to help deliver its existing website content in an up-to-the-minute mobile format.
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Explaining why Capriza fitted the bill, Nick Mortimer, Head of Marketing and E-Commerce, at Yorkshire Building Society, said: "We want the richest experience possible for our customers however they connect with us. Capriza enables this with very little code integration, speeding our time to market with our new mobile offerings."
Mortimer added "Previously our website was not responsive, or optimised, for the mobile device being used. Capriza renders a version of our existing content that responds, regardless of whether a user happens to be on an iPhone, iPad or Android device. The beauty of the Capriza solution is that it sits on top of our existing technology. With this new mobile solution, we expect to see improved customer experience and better commercial outcomes."
Russell Acton, VP and GM, International at Capriza, welcomed the joint working with Yorkshire Building Society: "YBS recognised the need to adapt the multi-channel customer experience to the demands of modern mortgage applicants and savers. In today’s financial services markets, user interfaces that provide better experiences for customers regardless of the device they are using are a winning formula. Together we are creating a cost-effective, winning platform for one of the UK’s leading Financial Services organisations."
Posted by Veronica Silva Cusi, news correspondent
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Capriza mobile-enables your core applications to make it easy to do business with and within your organisation. Capriza’s enterprise mobility platform enables IT and lines of business to mobile-enable critical business workflows in a matter of days without any coding, APIs or integration. Capriza is headquartered in Palo Alto, CA and is funded by Andreessen Horowitz, CRV, Tenaya Capital, Harmony Partners and Allen
About The Yorkshire Building Society:
The Yorkshire Building Society has more than a million members and assets in excess of £12.5 billion. They are a mutual organisation, owned by, and run for, the benefit of members and not outside shareholders. The Yorkshire demonstrated that membership of a mutual building society brings a whole range of important benefits to investors and borrowers alike.
Published: Monday, April 24, 2017
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