Kuala Lumpur, Malaysia, Sept, 2018 -- Malaysia Airlines, together with Amadeus, has launched MHchat, a new feature which helps travelers book flights and pay through the popular social media app, Facebook Messenger.
Jointly developed with Malaysia Airlines as its pilot customer, the Amadeus Chatbot for Airlines is a new solution designed to make it easier for travelers to book flights, retrieve bookings, and ask questions through a social media messaging platform customers are already familiar with.
On Facebook Messenger, Malaysia Airlines’ customers can use MHchat to look up for flights or ask a question related to a booking, and it will search, locate and push offers or information using artificial intelligence (AI).
Travelers can even complete a transaction, make a secure payment and receive the travel itinerary all within the same app.
Designed to mimic human conversation, MHchat acts like a true 'travel buddy' that understands what the traveler needs.
"Customer experience is a key priority for Malaysia Airlines and we are deeply committed to constantly improving it. Our digital transformation strategy lies at the heart of this, as we continuously harness new and innovative technologies to enhance all touch-points for our guests.
"We are pleased to partner with Amadeus on the launch of MHchat, and we are excited to be the first in Malaysia to bring this to travelers. We were very pleased with Amadeus’ ability to deliver this innovative solution within the short timeframe of a few months.
"We look forward to further exploring how we can deliver more personalised and integrated services for our customers," Malaysia Airlines group chief executive officer Izham Ismail said.
"Agility is crucial when working on innovative digital solutions, and working together with Malaysian Airlines, we have delivered this innovative platform in three months.
"Many airlines are embarking on turnaround transformation initiatives, driven by a real will to address competition but above all to improve the customer experience," said Amadeus Asia Pacific airlines vice president Cyril Tetaz.
Posted by Veronica Silva Cusi, news correspondent
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Published: Thursday, September 27, 2018
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