New York, NY, USA, Jan. 13, 2019 -- Manhattan Associates Inc. (NASDAQ: MANH) extended the capabilities of its Customer Engagement offering with new in-store functionality. Part of the Manhattan Active™ Omni solution suite, these enhancements raise the bar on omnichannel customer service by giving store associates the tools and information they need to be able to offer advanced customer engagement functions like case management, interactive lookbooks, personalized marketing and communication, purchase history and lifetime value. The updated solution is embedded within Manhattan’s next generation Point of Sale solution to provide store associates with deep insights into customer trends and preferences, identify sales opportunities and support personalized engagement before and after the sale.
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"Our new Customer Engagement offering gives store associates the ultimate tool for creating exceptional shopping and service experiences," said Kevin Swanwick, senior director of Retail Solutions at Manhattan Associates. "Its new features equip store associates with complete customer interaction and transaction histories across channels, enabling them to provide more personalized and informed shopping experiences that lead to repeat customers and increased sales opportunities."
The enhanced Customer Engagement offering is now available as part of Manhattan Active Omni.
Posted by Veronica Silva Cusi, news correspondent
About Manhattan Associates, Inc.:
Manhattan Associates brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce Solutions that drive top line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omni-channel marketplace.
Published: Tuesday, January 15, 2019
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