News : Manipal Global Education Launches Customer Experience Management Institute
Bangalore, July 7, 2014 -- Manipal Global Education Services has launched the Institute of Customer Experience Management (ICEM), an institute in India which offers an MBA equivalent Post Graduate Program in Business Management focused solely on customer experience management.
The program, designed in collaboration with IIM Indore and Service Quality (SQ) Centre Pte Ltd Singapore, an international management consulting and training company, aims to equip students with a "superior service experience" mindset, according to Manipal officials. The general management module of the program has been designed and is delivered by IIM Indore. ICEM students also get the opportunity to visit the IIM Indore Campus for two weeks as a part of the program.
The programme is aimed at creating professionals specifically for the growing services sector. Today the services sector offers bigger and better career opportunity world over. A major portion of the course involves managing live customer contact channels and internships for up to 12 weeks in leading companies, thereby guaranteeing placement opportunities to successful students. With a variety of specializations according to service industry verticals, ICEM students are trained in general management and exposed to practical applications of customer management skills, measurement of customer experience and lifetime value maximization. A theory and practical ratio of 35: 65 ensures that a student is guaranteed to be job ready at the end of the course, the company said in a statement.
S Vaitheeswaran, MD and CEO, Manipal Global Education Services, said: "The services industry has become very competitive and customers are demanding, thus, the requirement of highly skilled professionals to enhance their customer experience management."
The 15-month PG in Business Management program has 12 months of theory, industry workshop and hands on learning followed by three months of internship. This programme offers specialisations in Banking and Financial Services, analytics and retail.
Posted by Veronica Silva Cusi, news correspondent
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