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News : Marchex Acquires Callcap, A Leading Call Monitoring Company
Seattle, WA, USA, Nov, 2018 -- Marchex, Inc. (NASDAQ: MCHX), a provider of call analytics that drive, measure, and convert callers into customers, announced the acquisition of Callcap, a call monitoring and analytics company.
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"Following today’s announcement, Marchex is on pace to have more than $50 million in annualized, growing analytics revenue," said Russell Horowitz, Executive Director and Member of the Office of the CEO. "With the addition of Callcap, we are expanding our conversational data footprint and customer base, as well as enhancing our growth opportunities in valuable verticals and new customer channels, such as the small business segment. Our investments in AI and machine learning will accelerate Callcap’s ability to surface insights on an automated basis and their ability to develop new solutions for their growing customer base in key verticals. Together we are operating at a unique scale in our industry, further enhancing Marchex’s position as the leading conversational analytics company covering both voice and text."
"We are excited to combine our existing suite of call monitoring and analytics solutions with Marchex innovations," said Will Steinhoff, Callcap President and CEO. "Marchex has made significant advancements in AI, speech analytics and sales acceleration products. We believe the solutions built off these advancements will return even greater value to more of our customers. This alliance creates a formidable team, delivering first ever technology-based and revenue-focused solutions for businesses of all sizes, across many of the most valuable verticals. I am very proud of our team and the brands we serve each day."
Posted by Veronica Silva Cusi, news correspondent
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Callcap’s mission statement is to be the most trusted provider of call measurement and reputation management. They are the premiere vendor for call tracking and recording, marketing performance analytics, and CSR evaluation and training. These services help businesses accurately discover and improve booking percentages.
Published: Friday, November 30, 2018