News : Marchex and Adobe Media Optimizer Interate
Seattle, WAS, USA, May 19, 2016 -- Marchex (NASDAQ:MCHX), a mobile advertising analytics company, announced a new integration with Adobe Media Optimizer that delivers better return on advertising spend for enterprise search marketers that rely upon inbound phone calls to drive sales. The new integration solution delivers keyword attribution for calls placed directly from paid search ads for an unlimited number of keywords and any campaign structure.
In addition, Marchex Search Analytics delivers automated insights on every phone call directly into Adobe Media Optimizer for each keyword, including call outcomes and Interactive Voice Response (IVR) inputs.
GO FOR GOLD AND REPRESENT YOUR NATION!
Awards for all levels of staff and a fantastic range of corporate awards for contact centers! Click on the banner for details!
"Our integration with Adobe Media Optimizer is for enterprise marketers with massive keyword lists and complex campaign structures," said Nilesh Dhawale, Senior Product Manager at Marchex. "For companies that rely on inbound phone calls from paid search, this partnership allows marketers to properly automate paid search bidding."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Support Staff
More Editorial From Marchex
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Adobe Systems, Inc is an American multinational computer software company headquartered in San Jose, California, United States.
Published: Monday, May 23, 2016
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in...
Convergys delivers consistent, quality customer experiences in 58 languages and from more than 150 locations around the globe. We partner with our clients to improve customer loyalty, reduce costs, an...
Altitude Software is a privately-owned, independent company, and a technology provider in contact center solutions, with its Unified Customer Interaction(uCI) product line. Founded in 1993, Altitude S...
BroadSoft provides software that enables mobile, fixed-line, and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks(R), e...