News : Marchex and Adobe Media Optimizer Interate
Seattle, WAS, USA, May 19, 2016 -- Marchex (NASDAQ:MCHX), a mobile advertising analytics company, announced a new integration with Adobe Media Optimizer that delivers better return on advertising spend for enterprise search marketers that rely upon inbound phone calls to drive sales. The new integration solution delivers keyword attribution for calls placed directly from paid search ads for an unlimited number of keywords and any campaign structure.
In addition, Marchex Search Analytics delivers automated insights on every phone call directly into Adobe Media Optimizer for each keyword, including call outcomes and Interactive Voice Response (IVR) inputs.
"Our integration with Adobe Media Optimizer is for enterprise marketers with massive keyword lists and complex campaign structures," said Nilesh Dhawale, Senior Product Manager at Marchex. "For companies that rely on inbound phone calls from paid search, this partnership allows marketers to properly automate paid search bidding."
Posted by Veronica Silva Cusi, news correspondent
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Adobe Systems, Inc is an American multinational computer software company headquartered in San Jose, California, United States.
Published: Monday, May 23, 2016