News : Marchex and DoubleClick Campaign Manager Integrate
Seattle, WA, USA, Oct 13, 2016 -- Marchex (NASDAQ: MCHX), a mobile advertising analytics company, announced that it is an approved integration partner of DoubleClick Campaign Manager’s newly released Conversions API. With this integration, marketers can securely upload Marchex Display Analytics data to DoubleClick and attribute inbound phone calls to digital and mobile advertising programs, providing a more complete view of media performance.
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"Attributing offline events to our display advertising is an important priority for many of our clients", said Samantha Sowinski, Associate Media Director at iCrossing, a global digital marketing agency. "Marchex Display Analytics ties this data together for us, and we look forward to activating this connection within DoubleClick Campaign Manager."
"Marchex is dedicated to connecting real-world, offline actions to digital and mobile behavior. The integration with DoubleClick Campaign Manager further validates the need for marketers to have a complete picture of their customers’ behavior," said Marchex Vice President of Product Engineering, Adarsh Nair. "As a preferred partner of DoubleClick’s Campaign Manager, we are pleased to offer even more marketers a proven way to garner deeper insight into the customer journey, while improving ROI."
Posted by Veronica Silva Cusi, news correspondent
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Published: Monday, October 17, 2016
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