News : Marchex Announces Accuracy Enhancements to Conversation Analytics
Marchex (NASDAQ: MCHX), a provider of call analytics that drive, measure, and convert callers into customers, announced new enhancements to its Marchex Speech Analytics solution, including updates to their Call DNA(R) user interface, which now accepts user input on Artificial Intelligence (AI) predicted outcomes. The direct in-app feedback from customers will allow Marchex to continually improve the overall accuracy of their speech recognition technology.
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"When General Motors rolled out Marchex Speech Analytics, we were amazed at the insights it provided," said Jim Bechtell, vice president and general manager at Somerset Buick GMC Inc. "We are using this product every day to better understand our sales agent behaviors and to improve our customers’ buying experience."
"The English vocabulary consists of more than 125,000 words, which can be put together in trillions of ways," said Jason Flaks, Senior Director of Product & Engineering at Marchex. "Accounting for all of those possibilities is difficult, but critical for brands looking to understand what happens on their calls with consumers. Today’s enhancements help improve the accuracy of our product that already leads the industry."
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Published: Wednesday, October 25, 2017
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