News : Marchex Announces New Integrations in Adobe Analytics Cloud
Seattle, WA, USA, July 6, 2017-- Marchex (NASDAQ: MCHX), a mobile advertising analytics company, announced new integrations with Adobe Analytics Cloud to enable marketers to both increase sales and retain customers by better understanding how customers and prospects interact with their brands. The company also announced its promotion to Business partner in the Adobe Exchange partner program for Adobe Experience Cloud.
"Today’s modern marketers are responsible for more than just driving leads. They are on the hook for delivering revenue—optimizing their marketing spend to customize and accelerate the buyer’s journey," said Sundi Raman, Director of Product and Engineering at Marchex. "That makes the ability to measure and gain insights from phone call interactions, or an omnichannel view, critical to developing and evolving a successful marketing strategy. Marchex’s new integrations in Adobe Analytics Cloud provides brands with a holistic view of customer interactions, which enables marketers to engage and influence consumer purchase behavior with targeted content."
"By leveraging Marchex and Adobe, brands can connect digital behaviors with offline transactions from calls and stores in order to produce highly personalized and impactful campaigns," said Raman. "Adobe Experience Cloud is purpose-built to help brands orchestrate great customer experiences, including offline actions and insights. We are proud to be a Business partner in the Adobe Exchange partner program and look forward to continuing our relationship with Adobe."
"Having a comprehensive view of every customer interaction is imperative for businesses in today’s digital age," said Cody Crnkovich, head of platform partners and strategy, Adobe. "With Marchex’s integrations in Adobe Experience Cloud, customers have another great option to improve visibility into the customer experience for companies driving phone calls."
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From Marchex
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Adobe Systems, Inc is an American multinational computer software company headquartered in San Jose, California, United States.
Published: Friday, July 7, 2017
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