News : Marchex Launches Audience Targeting for Social and Display
Seattle, WA, USA, July 20, 2017 -- Marchex (Nasdaq: MCHX), a mobile advertising analytics company, announced the launch of Marchex Audience Targeting, a new solution that leverages call data to automatically build high-value audience segments for display and social media platforms like Facebook.
By helping brands understand who is calling, and what they’re calling about, Marchex Audience Targeting empowers marketers with the ability to target high intent audiences with their Facebook and display campaigns. Marketers can now fine-tune campaigns down to specific audience segments that are most likely to convert to customers, or find new segments and opportunities that haven’t been targeted before.
"Many of our customers rely on phone calls to drive appointments and sales, but they don’t have an effective way to identify callers who did not convert, or retarget them through popular platforms like Facebook. This lack of insight makes it difficult to follow-up with prospects and convert them into customers," said Nikhil Kolar, head of product and engineering. "Marchex Audience Targeting helps digital marketers go back and retarget their lost callers through Facebook and display ads, ensuring more prospects turn into customers."
"Marketers are increasingly viewed as profit centers, responsible for driving revenue," said Guy Weismantel, EVP of marketing at Marchex. "The power of caller-based Audience Targeting comes from giving marketers another opportunity to identify prospects most likely to result in a positive business outcome, whether that’s a sale or an appointment."
Posted by Veronica Silva Cusi, news correspondent
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Published: Tuesday, July 25, 2017
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