News : Marchex Launches Mobile Analytics Product For Display Advertising Industry
New York, NY, USA, Nov 10, 2015 -- Marchex (Nasdaq: MCHX), a mobile advertising analytics company, introduced Marchex Display Analytics, the newest addition to its analytics platform. Enterprise marketers will be able to measure when any inbound phone call to a call center or store is influenced by exposure to a display advertisement on a desktop or mobile device. Mobile is enabling consumers to engage with brands more directly, and phone calls to businesses from smartphones are expected to nearly double by 2019.
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Posted by Veronica Silva Cusi, news correspondent
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Published: Thursday, November 12, 2015
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