News : Marchex Launches Mobile Analytics Product For Display Advertising Industry
New York, NY, USA, Nov 10, 2015 -- Marchex (Nasdaq: MCHX), a mobile advertising analytics company, introduced Marchex Display Analytics, the newest addition to its analytics platform. Enterprise marketers will be able to measure when any inbound phone call to a call center or store is influenced by exposure to a display advertisement on a desktop or mobile device. Mobile is enabling consumers to engage with brands more directly, and phone calls to businesses from smartphones are expected to nearly double by 2019.
Posted by Veronica Silva Cusi, news correspondent
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Published: Thursday, November 12, 2015