News : Marchex Launches New Speech Analytics Product
Seattle, WA, USA, Apr 27, 2017 -- Marchex (NASDAQ: MCHX), a mobile advertising analytics company, announced the launch of Marchex Speech Analytics, a new solution that enables actionable insights for enterprise and mid-sized companies, helping them understand what is happening on inbound phone calls from consumers to their business. Uncovering the intelligence and insights of these consumer calls can empower companies to optimize media spend and sales operations, driving more high quality calls to their business and creating the opportunity to successfully convert more of those callers into customers.
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"Using Marchex Speech Analytics, and specifically the Lost Opportunities Dashboard feature, we are able to quickly identify what areas of our marketing are working," said Caleb Williams, Marketing Innovation Manager at TWO MEN AND A TRUCK(R). "These same tools allow us to more efficiently coach and train our sales and operations staff to meet our customer’s expectations. In short, Marchex Speech Analytics enables better phone leads with increased opportunity for conversion."
"Many businesses rely on phone calls to drive sales. Whether it’s a large call center or a distributed retail operation, one of the most persistent challenges for companies is not being able to uncover strategic and actionable insights from those calls," said Nikhil Kolar, VP, Product and Engineering Marchex. "With insights that drive better agent performance, as well as actionable intelligence from the phone call itself, marketers and operations teams can now improve performance, fine tune campaigns, and turn more callers into their best, most loyal customers."
Posted by Veronica Silva Cusi, news correspondent
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Published: Friday, April 28, 2017
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