News : Marchex Partners with Facebook, Launches Omnichannel Analytics
Seattle, WA, USA, February, 2017-- Marchex (NASDAQ: MCHX), a mobile advertising analytics company, announced a partnership with Facebook that will integrate across their social analytics solution and into an analytics platform, Marchex Omnichannel Analytics Cloud.
"At Facebook, we know how powerful a mobile device is, and we’re proud to have created one of the most powerful platforms for global brands to reach their audiences," said Doug Weiss, product partnership manager at Facebook. "With that power comes an acute responsibility to provide accurate data that enables brands to understand how this engagement on Facebook might be driving interactions off of Facebook. Partnering with Marchex to couple rich call analytics with Facebook’s own data is a significant step forward for marketers who must understand their audience and make sound, real-time decisions to increase their revenue."
"Online advertising has long struggled to connect digital engagements with accurate attribution to offline interactions and sales. While the influence of mobile phones and reach of digital channels like Facebook is undeniable, we also know that a large portion of sales are still closed in the physical world of phone calls and stores," said Nikhil Kolar, vice president of product and engineering at Marchex. "Marchex Omnichannel Analytics Cloud connects that critical moment where online influence and offline transactions meet, and in turn activates those insights inside a marketer’s dashboard-of-choice at enterprise scale. This can enable marketers to optimize their consumers’ purchase journey and maximize advertising ROI."
#contactcenterworld, @marchex, @facebook
Posted by Veronica Silva Cusi, news correspondent
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Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Facebook is an online social networking service. Its name comes from the colloquial name for the book given to students at the start of the academic year by some American university administrations to help students get to know one another.
Published: Wednesday, February 15, 2017
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