News : MaritzCX Announces Predictive and Social Response Products
Salt Lake City April 27, 2016 -- MaritzCX, a global customer experience (CX) software and services company, is pre-announcing two new capabilities in its customer experience product offerings to help businesses broaden their understanding and response to customers. PredictionCX™ provides capabilities to help businesses grow by analyzing known customer information and applying it to predict customer loyalty. SocialCX™ is an offering that helps CX pros manage and increase reviews on social media at the local/branch level.
MaritzCX is partnering with PurePredictive™, a technology provider with patented technology that uses artificial intelligence to automate machine learning, to deliver part of the PredictiveCX solution. MaritzCX will then use its platform and services teams for the remaining analytics and reporting. PredictiveCX will be integrated into MaritzCX dashboards and case management to provide a strong customer recovery system through a closed-loop process.
"SocialCX focuses on social media sources that contain the most useful information — like popular product review sites — and then uses a powerful MaritzCX text analytics engine to find, capture and transform unstructured social media data into useful and relevant CX insights," said Mark Magee, VP of Product Management, MaritzCX. "Through the combination of SocialCX and PredictionCX, MaritzCX is the first to tackle these big problems for businesses and provide an integrated, holistic solution."
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Published: Thursday, April 28, 2016