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News : MaritzCX Combines the Maritz Research and Allegiance Businesses
Salt Lake City -- MaritzCX™ announces that the transaction to combine the businesses of Maritz Research Inc. and Allegiance Software, Inc. has closed. As a result, more than 900 employees are dedicated exclusively to delivering customer experience solutions to businesses in more than 100 countries.
As detailed in the original announcement, Maritz Holdings Inc. and Allegiance Software, Inc. (Allegiance) created a new independent company, MaritzCX™, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc.
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About Maritz Research:
Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs, and customer loyalty programs.
About Allegiance Software, Inc.:
Allegiance Software, Inc is a voice of customer (VoC) and enterprise feedback management (EFM) technology platform that lets organizations collect and analyze consumer data in real time. The company is recognized for providing large companies and government agencies with a range of big data mining tools, and it is listed as one of the GSA’s approved vendors. Allegiance’s clients include SAP, VMware, Citi, AeroMexico, Nalco, Ameriprise, and Dell, and it has been ranked as one of Inc. magazine’s fastest-growing companies.
Published: Thursday, January 15, 2015