News : MaritzCX and Allegiance Software Create New Company
St. Louis and Salt Lake City -- Maritz Holdings Inc. (MHI) and Allegiance Software, Inc. (Allegiance) announce the intent to create a new independent company, MaritzCX™, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc. The new stand-alone company will bring together the software innovation of Allegiance with the market research expertise of Maritz Research.
"As MaritzCX, we will accelerate the flow of CX intelligence from months to minutes, on an organization-wide scale. We will automate actions and influence the triggers of customer happiness over the lifetime of relationships. The MaritzCX SaaS-based software and services approach is poised for growth and will become as vital to business performance as a financial, CRM, or ERP system," Clark added.
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About Maritz Research:
Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs, and customer loyalty programs.
About Allegiance Software, Inc.:
Allegiance Software, Inc is a voice of customer (VoC) and enterprise feedback management (EFM) technology platform that lets organizations collect and analyze consumer data in real time. The company is recognized for providing large companies and government agencies with a range of big data mining tools, and it is listed as one of the GSA’s approved vendors. Allegiance’s clients include SAP, VMware, Citi, AeroMexico, Nalco, Ameriprise, and Dell, and it has been ranked as one of Inc. magazine’s fastest-growing companies.
Published: Thursday, November 6, 2014