New York, NY, USA, Dec. 14, 2016 -- Marchex (Nasdaq: MCHX), a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. Enterprise marketers can measure the impact of display and video advertising campaigns on inbound phone calls to a call center or store.
"As consumers become increasingly dependent on mobile devices, extending offline measurement and attribution capabilities is a priority for marketers," said Jen Catto, Chief Marketing Officer at Tremor Video. "By measuring and quantifying the true impact of video on inbound requests, Marchex’s Display and Video Analytics allows marketers to bridge the gap between digital and reality."
Data from Marchex Display and Video Analytics is delivered in real-time to marketing dashboards such as Doubleclick Campaign Manager. "Our customers are looking to extend the programmatic buying and optimization of e-commerce to their offline sales channels," said Sundi Raman, Director of Product & Partnerships at Marchex. "Marchex Display Analytics allows marketers to quantify the impact of display and video campaigns and make in-flight optimizations to make a real impact on customer acquisition."
Posted by Veronica Silva Cusi, news correspondent
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Analytics, the leading analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.
Published: Thursday, December 15, 2016
|1.)||Call Center Studio|
Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565
CLink for CRM and Call Center Integration
CLink by Comsys is a middleware that connects in real-time the CRM and the contact center applications. CLink enhances the CRM with interaction management capabilities from the contact center that allow agents to work more productively across all communication channels.
Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions.
IntraNext Systems develops agent efficiency tools and data security software solutions for medium-to-large contact centers. Our Event Intelligence® Platform solutions include SmartCTI™, iGuard®, and SmartSIP™. SmartSIP is based on our patented SIP layer technology and provides a DTMF masking solution for VoIP environments.
We know how important it is for a business to obtain data from its customers and to manage them effectively, so we help small to large companies by integrating their CRM with the Virtual Switchboard.
This type of integration will simplify the work of your team and improve the management performance of the contact list and its information.
PH: +34 952 667 511
NovelVox CTI Connector
NextGen Cisco Finesse, Genesys & Avaya Embedded CTI Connectors for Salesforce, Microsoft Dynamics, ServiceNow, Zendesk & more.
PH: (+1) 301 202 3672