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News : Marketing and AI Contact Center Veteran Joins Invoca's Executive Team as CMO

#contactcenterworld, @invoca

Santa Barbara, CA, USA, Sept. 21, 2023 - Invoca, a provider in Conversation Intelligence AI, announced the addition of Peter Isaacson as chief marketing officer. Isaacson joins Invoca at a pivotal time, as the company expands its platform for marketers into the contact center, enabling B2C companies to combine the best of digital and human touch. He will lead all aspects of marketing and help Invoca continue its strong revenue growth as it applies AI to the full buyer journey.

"Peter has an exemplary track record of driving growth across both the marketing and contact center industries, so we're fortunate to welcome him to the Invoca team," said Gregg Johnson, CEO of Invoca. "Peter's passion for leading high-performing marketing teams will be essential to Invoca's success as we extend our leadership in Conversation Intelligence AI, accelerate revenue growth, and deliver an outstanding customer experience."

Isaacson joins Invoca as a seasoned marketing executive, having most recently served as chief marketing officer at Replicant, a provider in the Contact Center Automation market. Before his role with Replicant, Isaacson served as CMO at Demandbase, where he created the Account-Based Marketing (ABM) category, grew revenue by more than 9X and established Demandbase as the leading ABM platform. Isaacson also spent 13 years at Adobe as head of brand marketing, VP of worldwide field marketing, and head of the Education vertical.

"I am thrilled to join Invoca as the company continues to revolutionize the way that businesses connect with their customers," said Peter Isaacson, CMO of Invoca. "With Invoca's industry-leading AI, talented team, exceptional partners and unparalleled commitment to customer success, the company is uniquely positioned to build on its leadership in Conversation Intelligence AI."

#contactcenterworld, @invoca

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com


About Invoca:
Company LogoInvoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca's Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who's calling and analyze what's being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call.
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