News : Marketo and Infor Partner to Transform Customer Experience for Global Enterprises
San Mateo, CA, and New York, NY, USA, March 13, 2017 -- Marketo, Inc., a provider of marketing software and solutions, and Infor, a provider of business applications specialized by industry and built for the cloud, announced their global strategic partnership to deliver engagement solutions that enable enterprises to build lasting relationships and drive revenue in the Engagement Economy.
"The explosion of digital technologies and touchpoints has made it challenging for enterprises to deliver the experiences that customers demand today," said Steve Lucas, chief executive officer, Marketo. "Marketers are looking for solutions that enable a seamless and meaningful experience across devices and channels. Our partnership with Infor, a global leader in customer experience, provides market-leading engagement technologies that enable brands to create personalized and authentic experiences at scale for their customers. The partnership also broadens distribution of engagement technologies to meet the increasing global market need."
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"Engaging with target buyers today means doing so on their terms. Gone are the days of 'spray and pray' marketing. The Infor + Marketo solution aligns with our overall digital transformation strategy providing customers speed to transform while adding value to relationships at the right time, through the right channels – better than anything else available," said Charles Phillips, CEO of Infor.
"Enterprises are desperate to simplify and coordinate all of their customer engagement technologies," said Gerry Murray, research director, Sales and Marketing, IDC. "Managing customer experience requires a holistic approach across all customer-facing departments and systems such as marketing, e-commerce, sales, finance, and service and support. Innovative partnerships, like the one between Marketo and Infor, will change the game in the enterprise by enabling seamless, scalable engagement solutions that drive business impact."
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