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News : MassMutual Selects Medallia to Implement Real-time Customer Engagement Program
Springfield, MA, USA, Aug. 25, 2016 -- MassMutual, as part of its continuous efforts to distinguish itself for customer service, has selected Medallia(R), a global provider in Customer Experience Management (CEM) software, to implement a new customer feedback and response program. Built on a data analytics platform, Medallia's enterprise SaaS CEM solution enables MassMutual's employees to gather, analyze and act on customer feedback in real time to continuously improve the company's performance as well as the customer experience.
"At MassMutual we live for service. As MassMutual grows its retirement plans business, we continue to invest in our customer service capabilities to ensure we offer an experience that is second to none in the industry," said Una Morabito, Senior Vice President, Client Management for Workplace Solutions. "We believe our new comprehensive program to gather, analyze and act on feedback immediately will delight our customers, including employers, employees, financial advisors, third-party administrators (TPAs) and others."
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From MassMutual
Founded in 1851, MassMutual is a mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders every year since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term. MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives.
Medallia® is the Customer Experience Management (CEM) company that is trusted by hundreds of the world's leading brands, including Four Seasons, GE, Gold's Gym, Sephora, and Zurich Insurance. We enable companies to survey and capture customer feedback across Web, social, mobile, and contact center channels, understand it in real-time, and take action to improve the customer experience (CX).
Published: Monday, August 29, 2016