News : MaxPoint Enhances Customer Catalyst CRM Software
Raleigh, NC, USA, April, 2017 -- MaxPoint (Nasdaq:MXPT) announced two feature enhancements to its flagship CRM enrichment and matching software, Customer Catalyst.
The first set expands MaxPoint’s matching technology, linking customer email addresses with households to improve enrichment and multi-channel activation. The second uses existing CRM and customer profiles to create intelligent look-alike models for identifying high-value prospects.
"Since launching Customer Catalyst last year, our customers have seen improved engagement and targeting of their customer base," said Michelle Engle, VP of Product Marketing and Product Management at MaxPoint. "Now with our expanded matching and list-building capabilities, we help them derive full benefit from not just their database of customers but also deliver innovation in helping them with prospects."
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Posted by Veronica Silva Cusi, news correspondent
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MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights. The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers.
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