News : MaxPoint Enhances Customer Catalyst CRM Software
Raleigh, NC, USA, April, 2017 -- MaxPoint (Nasdaq:MXPT) announced two feature enhancements to its flagship CRM enrichment and matching software, Customer Catalyst.
The first set expands MaxPoint’s matching technology, linking customer email addresses with households to improve enrichment and multi-channel activation. The second uses existing CRM and customer profiles to create intelligent look-alike models for identifying high-value prospects.
"Since launching Customer Catalyst last year, our customers have seen improved engagement and targeting of their customer base," said Michelle Engle, VP of Product Marketing and Product Management at MaxPoint. "Now with our expanded matching and list-building capabilities, we help them derive full benefit from not just their database of customers but also deliver innovation in helping them with prospects."
....NOTE - content continues below this message
SPONSOR MESSAGE: INVITATION!
We invite you and your colleagues to take a couple of days out of your busy schedule to join us and the elite in the industry to listen to the NEXT GENERATION Contact Center & Customer Engagement Best Practices.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Don't Share Everything
More Editorial From MaxPoint
MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights. The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers.
Published: Friday, April 21, 2017
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in...
Noble Systems Corporation is a global provider of contact center, workforce engagement, and analytics technologies, offering premise, cloud, and hybrid platforms. Noble Systems has been providing inno...
Avaya is a recognized innovator, leading business communications for the digital age. Avaya delivers smart global solutions and technologies for customer and team engagement, unified communications an...
Aspect Software contact center and workforce optimization solutions engage consumers, empower agents, improve quality, and lower the cost of delivering remarkable experiences. Our cloud, private cloud...