News : MaxPoint Launches CRM Software Product Bringing Real-Time Consumer Intelligence
Raleigh, NC, USA, Aug. 31, 2016 -- MaxPoint (Nasdaq:MXPT) announces Customer Catalyst, a new software-as-a-service product that matches, enriches and activates CRM lists across the full digital marketing stack.
By accurately matching physical addresses to digital audiences, Customer Catalyst connects every device in a household to its CRM record. It also enhances what companies know about their customers through continuous enrichment, in which data about real-time purchase intent and location history is continuously added to each customer’s profile.
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"Customer Catalyst takes the existing CRM marketing model to a new level by giving marketers access to enhanced data about their customers as well as the flexibility to act on that data at the right time across the entire marketing cloud," said Tom Dolan, SVP of MaxPoint Solutions.
"We continue to develop our location technology to focus on household-level data and to make that data easily accessible to and actionable for marketers," said Joe Epperson, CEO of MaxPoint. "With Customer Catalyst we have reimagined the standard CRM marketing model, demonstrating our commitment to inspiring transformational changes in how our clients go to market."
Posted by Veronica Silva Cusi, news correspondent
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MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights. The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers.
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