News : McDonald's Enhances Customer Experience Digital Menu Boards
Jan 16, 2015 -- McDonald’s is deploying Digital Menu Boards to an additional 650+ company-owned restaurants. The new Digital Menu Boards are designed to enhance customer’s in-restaurant experience while helping the business lower operating costs and digitally deliver content for menu options and promotions to McDonald’s restaurants. AT&T* has collaborated with STRATACACHE and LG Electronics to provide a completely integrated solution with the Digital Menu Boards.
AT&T is providing project management and connectivity for the Digital Menu Boards through an existing relationship whereby AT&T provides WAN, LAN, and Wi-Fi services in over 14,000 McDonald’s U.S. Restaurants.
STRATACACHE’s ActiVia for Media 4.0 digital signage software provides a merchandising solution for single and multi-panel menu board solutions With ActiVia, select McDonald’s restaurants in the U.S. can easily change menu board items, adjust pricing, day-part menus, and promote special and premium items at will. Additionally, STRATACACHE provides all system operations, restaurant specific content scheduling, remote monitoring and management and media players.
LG is providing display technology with its 47-inch class LED monitors to bring a new level of clearer image quality.
Posted by Veronica Silva Cusi, news correspondent
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About McDonald's Corporation:
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.
Recognized as a worldwide provider of IP-based communications services to businesses, AT&T is also a provider of wireless, high speed Internet access, Wi-Fi, local and long distance voice, and directory publishing and advertising services.
Published: Tuesday, January 20, 2015