News : McorpCX Acquires PersonaDrive Inc.
San Francisco, June 17, 2016 -- Customer experience solutions company McorpCX, Inc. (TSXV: MCX, OTCQB: MCCX) ("McorpCX" or the "Company"), a Customer Experience (CX) software and consulting provider, is pleased to announce the acquisition of PersonaDrive, Inc., a Bellevue, WA based creator of cloud-based productivity software.
Founded in 2015, PersonaDrive is a productivity platform for creating, managing, and sharing customer insights in the form of digital "personas" which help teams collaborate and communicate more effectively. McorpCX plans to integrate the acquired technologies and services into the Company's broader CX management platform.
"Personas are key to effective customer experience management. That's why McorpCX has leveraged them for over a decade," stated McorpCX president Michael Hinshaw. "The acquisition of PersonaDrive is expected to enable us to bring traditional segmentation models 'digitally to life', and offer persona management as part of an integrated SaaS platform to streamline the traditional, manual persona creation process."
"In my prior role as an executive at Microsoft, we regularly used personas to better understand customer needs, guiding software development," stated McorpCX vice president Stephen Shay. "However, the creation and management of these personas was resource intensive and time consuming, as the process was entirely manual. With the acquisition and integration of PersonaDrive, McorpCX is expected to make it faster and easier for customer-centric companies to understand and improve experiences for their customers."
Mr. Wise and PersonaDrive CTO Matthew Smith will join McorpCX in an advisory capacity to support the integration of the core platform, services, and customers into McorpCX's existing business and offerings.
Posted by Veronica Silva Cusi, news correspondent
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About McorpCX, Inc:
McorpCX is a leading customer experience services company delivering consulting and technology solutions to customer-centric organizations since 2002. Touchpoint Mapping®, our signature product and approach to quantifying customer experience, provides some of the world's leading companies with important insights concerning their customers by automatically mapping the complex, cross-channel maze of touchpoints that drive customer experience.
Published: Monday, June 20, 2016