San Francisco, CA, USA, July, 2020 -- Medallia, Inc. (NYSE: MDLA), the global provider in experience management, announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver personalized real-time experiences that increase purchase frequency.
Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of each customer’s complete journey including what digital ads were served to them online, what they purchased, their in-store and call center engagements and verbatim feedback from their experience.
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"Imagine if a customer leaves a curbside pickup and reports a poor experience, the store manager would immediately receive a notification in the Medallia mobile app. Never-before-seen insights such as verbatim feedback from Medallia and purchase history, segment and other valuable behavior data from Adobe Experience Platform are all visible in a single mobile view. Armed with this information, customer-facing employees can take real-time action to fix issues and drive revenue-generating experiences," Steve Vierra, senior vice president, global channels and alliances for Medallia.
"The integration between Medallia and Adobe makes it easier for organizations to deliver the right experience to the right person at the right time," said Amit Ahuja, vice president new business development and partnerships at Adobe.
Posted by Veronica Silva Cusi, news correspondent
Medallia® is the Customer Experience Management (CEM) company that is trusted by hundreds of the world's leading brands, including Four Seasons, GE, Gold's Gym, Sephora, and Zurich Insurance. We enable companies to survey and capture customer feedback across Web, social, mobile, and contact center channels, understand it in real-time, and take action to improve the customer experience (CX).
Adobe Systems, Inc is an American multinational computer software company headquartered in San Jose, California, United States.
Published: Monday, July 13, 2020
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