News : Medallia's New Integration Capabilities Make Customer Centricity Easier
Palo Alto, CA, USA, October, 2016 -- Medallia, a global Customer Experience Management (CEM) provider, announced new integration capabilities that make it easier than ever for companies to capture all of their customers' feedback, whether it's delivered by chat, SMS, or voice. Medallia's new capabilities also make it easier to integrate customer feedback into existing business systems, such as CRM, to facilitate streamlined customer and employee engagement.
"With the rise of digital, customer touchpoints have proliferated," said Krish Mantripragada, Medallia's VP of Product. "It's become incredibly challenging for companies to keep track of their customers, form a common understanding of them, and act on that knowledge. Our new and enhanced integration capabilities fix that. Now, wherever and however customers provide feedback, we'll be there to capture it. And wherever and however employees work, we'll be there to integrate the customer's voice into employee workstreams."
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Posted by Veronica Silva Cusi, news correspondent
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Medallia® is the Customer Experience Management (CEM) company that is trusted by hundreds of the world's leading brands, including Four Seasons, GE, Gold's Gym, Sephora, and Zurich Insurance. We enable companies to survey and capture customer feedback across Web, social, mobile, and contact center channels, understand it in real-time, and take action to improve the customer experience (CX).
Published: Wednesday, October 12, 2016
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