News : Menarini Adopts Veeva CRM to Enhance Field Engagement with Pharmacies and Improve Commercial Execution
Pleasanton, CA, USA, Nov 6, 2018 -- Veeva Systems (NYSE:VEEV) announced that Menarini, an Italian-based biopharmaceutical company, selected Veeva CRM to improve commercial execution throughout its over-the-counter (OTC) business. Veeva CRM will provide Menarini field teams with real-time customer insights to drive more effective and efficient engagement with pharmacies.
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"We wanted to standardize on a single CRM solution that could scale and support Menarini’s rapid growth," said Maurizio Luongo, corporate OTC business director at Menarini. "Moving to Veeva CRM will help us better coordinate field activities as the company expands into new markets."
"There has been significant momentum in Italy as more life sciences organizations adopt cloud technology to optimize field engagement," said Jan van den Burg, vice president of commercial strategy at Veeva Europe. "We’re proud to partner with Menarini to help enhance their commercial operations and support the company’s future growth."
Posted by Veronica Silva Cusi, news correspondent
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About Veeva Systems:
Veeva Systems is focussed in cloud-based solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 90 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo.
Published: Wednesday, November 7, 2018
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