News : Merkle Names Rob DiCesare as Vice President, Analytics, Financial Services
Columbia, MD, USA, Feb 13, 2015 -- Merkle, a technology-enabled, data-driven customer relationship marketing (CRM), announced the appointment of Rob DiCesare to vice president of analytics, financial services. DiCesare will play a leadership role in Merkle’s financial services analytics practice, delivering marketing solutions and enabling the agency’s banking clients to grow effectively.
"Analytics is at the core of connected CRM, and under Rob’s leadership and entrepreneurial style, Merkle will continue to grow analytics in financial services and create an even stronger competitive edge for our clients."
DiCesare brings to Merkle 17 years of expertise in marketing analytics and business acumen. He joins Merkle from Acxiom, where he led the company’s analytics and strategy consulting practice as vice president of analytics, helping to increase profitability for a number of the world’s largest banks. Prior to Acxiom, DiCesare founded and led Quinetix, a provider in data driven marketing and analytics with a focus on customer retention and engagement.
"Rob’s knowledge and experience with analytics in financial services will be a great addition to our financial services team," said Ed Forman, senior vice president. "Analytics is at the core of connected CRM, and under Rob’s leadership and entrepreneurial style, Merkle will continue to grow analytics in financial services and create an even stronger competitive edge for our clients."
Posted by Veronica Silva Cusi, news correspondent
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Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,600 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland.
Published: Tuesday, February 17, 2015