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News : MindTouch Uses Funds to Help Companies Drive Self-service Customer Experiences
San Diego, CA, USA, Jan 14, 2016 -- MindTouch, the customer experience-centric SaaS provider on a mission to make customer product and help content valuable, announced it has raised money in its Series A investment. PeakSpan Capital led the round with participation from SK Ventures and SAP SE.
MindTouch will use the new funds to increase its product capabilities and integrations with companies such as Salesforce, SAP, Oracle, and others, as well as grow its marketing, business development, sales, and engineering teams.
"We were very fortunate that Aaron and Steve allowed PeakSpan to lead their first investment round. PeakSpan has invested in a lot of customer management software and it is clear to us that moving forward both established, long-standing and the high growth software giants of today will do whatever it takes to invest in the customer’s lifecycle. MindTouch is at the forefront of this," said Phil Dur, partner at PeakSpan Capital.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Understand Your Business
MindTouch is a leading SaaS solution for customer success/engagement management helping companies create smarter customers to accelerate the sales cycle and drive product adoption. MindTouch transforms the product and help content your company already produces into a customer engagement channel. Bring the customer record in your customer relationship management (CRM) system and the customer''s self-service behavior together for insight into their experience with your brand. Create a mobile-ready, SEO-optimized site for all of a company''s content.
About PeakSpan Capital:
PeakSpan invests in growth stage, B2B/enterprise software companies.
Published: Friday, January 15, 2016