Dubai, UAE, March, 2020 -- Mindware, a Value Added Distributor in the Middle East and Africa, announced the signing of a distribution agreement with Mitel(R), a global provider in business communications. As per the agreement, Mindware will market, distribute and service the entire range of Mitel’s cloud and premises-based Unified Communications and Collaboration (UCC) solutions across the Gulf region.
Speaking about the partnership, Mr. Nicholas Argyrides, General Manager - Gulf at Mindware said, "Business communications is the lifeline of any organization today, particularly these (challenging) days, when an organization’s physical premises are typically not the preferred workplace for most of us. Recent research has shown that business professionals spend over half of each working day in communications activities. Needless to add, a company’s communications and collaboration practices and technology immensely affect its productivity. And this, in turn, impacts the organization’s bottom-line."
"We have been looking forward to working with Mitel since such all-around product range nicely rounds off our portfolio as we add top-class UCC to our offerings. With the current anaemic trends in the market, productivity tools such as those offered by Mitel will inevitably become an integral part of organizations’ digital transformation plans."
Feras Zeidan, Managing Director, Middle East & Africa at Mitel said, "Mitel MEA is honoured to build another growth milestone pillar and sign a regional GCC distribution agreement with Mindware. I am convinced that our new partnership with Mindware will fulfil the partners’ voice, video, UC & CX projects profitably and into the cloud. While working with Mindware’s in-country teams on enablement, fulfilment & post-sale support, our partners & customers will get local value addition, better design services, middleware integration, training and support. In partnering with a solid VAD like Mindware, technology partners will also gain faster fulfilments, fit-for-purpose solutions & roadmap entry into our software & services world."
"The Mindware & Mitel partnership in the Middle East and Africa is extremely strategic in terms of executing our strategy for hospitality, healthcare, contact centre & SME/ mid-market. We are creating our go-to-market with Mindware, built around these segments to effectively communicate with partners. Channel enablement, trainings and PoCs will be very instrumental in building strong channel landscape with Mindware for Mitel business," concluded Asif Khan, Channel Director, Middle East & Africa at Mitel.
Posted by Veronica Silva Cusi, news correspondent
As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware's extensive portfolio includes top-class global brands reaching out to over 3,000 resellers. Mindware’s comprehensive offering includes a selection of infrastructure, networking, security, and storage leading brands. Headquartered in Dubai UAE since 1991, Mindware has been uncompromisingly serving its customers for more than a quarter century.
Mitel is a global provider of enterprise and small business communications solutions and services. The company focuses on blending powerful infrastructure with an intuitive human interface to deliver the benefits of voice, video and data convergence to the user. Mitel's broad portfolio of solutions provide advanced voice, video and data communications platforms, desktop phones and Internet appliances, intuitive applications for customer relationship management and mobility, messaging and multimedia collaboration.
Published: Tuesday, March 31, 2020
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