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News : M&M Introduces CRM for Small Commercial Vehicle
New Delhi, May 22, 2014 -- Mahindra & Mahindra Ltd announces the launch of 'UDAY', a CRM (Customer Relationship Management) program for the Mahindra small commercial vehicles portfolio. Uday endeavours to partner with customers on their path to progress and prosperity.
Uday follows Mahindra's Rise philosophy ato drive positive change in the lives of commercial vehicle owners. It aims to influence the customer's life positively and brighten their future by building a long-term relationship.
The Uday program has been further extended to include benefits for the family, with the launch of 'Uday Vidyarthi', a scholarship initiative for children of members enrolled in the Uday programme. The scholarship programme recognizes excellence in education and rewards the efforts put in by the children.
Speaking on the initiative, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, "When our customers buy a Mahindra commercial vehicle they don't just buy a product, they buy into a unique long-term relationship and ownership experience which enables their prosperity and well-being. This is in line with Mahindra's Rise philosophy which seeks to drive positive change in the lives of our customers."
Posted by Veronica Silva Cusi, news correspondent
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About Mahindra & Mahindra:
Mahindra & Mahindra Limited is an Indian multinational automobile manufacturing corporation headquartered in Mumbai. It is one of the largest vehicle manufacturers by production in India and the largest seller of tractors across the world.
Published: Tuesday, May 27, 2014