News : MVNO Newbie Buys Call Centre
Johannesburg, South Africa, Nov 5, 2015 -- iSmart, a South African mobile virtual network operator (MVNO), has purchased Jabba Connect, a provider of contact centre solutions, for an undisclosed amount.
The companies have concluded a commercial agreement which will see iSmart collect payments from Jabba's customers.
Andre Geboers, CEO of iSmart, says the acquisition not only provides a 200-seat call centre but will enhance the security and sustainability of the iSmart business, along with improving the long-term experience and retention of the group's customer base.
SmartMobile was launched in July and it piggybacks on the Cell C network. In November last year, ITWeb reported SmartMobile was working with former Virgin Mobile boss Steve Bailey's mobile virtual network enabler MVN-X to bring South African consumers the new mobile service this year.
Geboers believes the Jabba transaction will enable faster growth in the MVNO, due to complementary service offerings. "Call centres are an integral part of our market strategy going forward."
Under the deal, Jabba Connect will continue to provide its expertise and resources in offering innovative solutions for customers in the cellular space.
"The only integration right now will happen on a back-office level. Other operations will continue as is for now," Geboers clarifies.
Posted by Veronica Silva Cusi, news correspondent
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About Jabba Connect:
Jabba Finance (Pty) Ltd, trading as Jabba Connect, has been established to provide finance for portable consumer technology.
Published: Friday, November 6, 2015