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News : N Brown to Cut jobs as Part of Move to ‘Digital-first' Approach
Manchester, UK, July 10, 2015 -- N Brown is offering its workforce the chance to apply for voluntarily redundancy, but only a "small percentage" of staff are expected to leave.
The retailer, which has issued two profits warnings since October, said the decision was part of its move towards a "digital-first" approach.
All 3,000 head office staff were eligible to apply, apart from call centre and warehouse workers. However, it is understood that only a small percentage of N Brown’s workforce will be offered a redundancy package.
Retail Week has learned that staff who have applied for voluntary redundancy will learn their fate by the end of this month.
"It will be a relatively quick process," a source said.
A spokeswoman for N Brown, which is the parent of JD Williams, said: "N Brown is reshaping its business to reflect the increasing focus we have on a digital-first approach and to ensure our business is structured to support our growth strategy. As part of this process, some of our staff have been offered voluntary redundancy.
"This isn’t a decision we have taken lightly and we are working closely to support those colleagues that have been affected."
In April, N Brown reported a drop in full-year profits off the back of flat sales. The group, which also has 15 stores, is in the process of shifting from a catalogue retailer to an online business.
Posted by Veronica Silva Cusi, news correspondent
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About N Brown:
N Brown Group plc is a British home shopping business based in Manchester, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Published: Monday, July 13, 2015