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News : National Bank of Oman Deploys CRMnext
Oman, July 27, 2015 -- National Bank of Oman, a banks in the Sultanate of Oman, has implemented CRMnext across all its branches and offices creating a single enabling system to manage the entire customer experience.
CRMnext will power National Bank of Oman 's end-to-end lead management across all business lines and channels including branch, web, call centers etc. This will help to increase sales conversions and reduce sales cycle with a great experience for customers during the on-boarding process. CRMnext has also created a powerful customer 360 view and automated offers based on individual customer needs. This will help to better understand customer's financial needs, and, hence increase cross-selling. The Bank is also using CRMnext's customer service solution to manage all queries, complaints and requests across all channels to provide efficient resolutions. The solution is integrated with a number of transactional systems to provide real time information to the customer facing teams on a single window.
Speaking about CRMnext's solution Faizal Eledath, Chief Information Officer and Head of Transformation at National Bank of Oman said, "Customer centricity and service excellence are key underpinnings of our vision to become the bank of choice. We are extensively investing in strengthening our service platforms and offering innovative services to continuously enhance our customers' banking experience. The implementation of CRMnext enables us to build a robust service platform. The system provides a unified and flexible interface to manage all our customer touch points for marketing, sales and service management. The system facilitates the seamless integration of various parts of the bank to ensure we deliver a consistently superior experience."
Posted by Veronica Silva Cusi, news correspondent
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CRMnext is a specialist Customer Relationship Management product company with focus on ultra-scalable installations. CRMnext team has proven track record of delivering High-Impact CRM solutions in their key practice vertical of Banking, Insurance, Media, and Telecom. Unlike commodity CRM, CRMnext has been widely recognized as a proponent of strategy driven implementations.
About National Bank of Oman:
National Bank of Oman Founded in 1973, National Bank of Oman was the country’s first local bank, forging a rich history with Oman’s local businesses and its economy at large.
Published: Wednesday, July 29, 2015