News : NAVIS to Formally Launches CRM Marketing Solution and ProServices
June 16, 2014 -- NAVIS, a complete sales and marketing solution provider, announced it will formally launch NAVIS Reach in Los Angeles. NAVIS Reach is a CRM tool that allows operators to increase revenue through combining data from online and offline systems for automated, targeted email campaigns. Clients use NAVIS Reach to easily identify marketing strategies, create successful email campaigns based on guest interests, and track results in real-time.
"NAVIS Reach gives operators the ability to leverage online and offline data to create and execute highly effective email marketing campaigns," said Michelle Marquis, vice president of marketing and strategic Initiatives. "We developed Reach from the ground up specifically for the hospitality industry, then tested it with more than 70 clients in the past 12 months. NAVIS Reach is integrated with NAVIS 360 CRM and is unique because it gives operators real-time access to data from multiple systems. "We will formally launch NAVIS Reach at HITEC for operators who want to communicate more successfully with guests."
Posted by Veronica Silva Cusi, news correspondent
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For 25 years, NAVIS, a Bend, Oregon company, has specialized in helping North American lodging providers increase leisure revenue through the use of a proven reservation sales system. When NAVIS clients implement the System and embrace The NAVIS Way best practices, they increase call conversions, establish powerful outbound leisure sales strategies, measure true marketing ROI for each online and offline campaign, capture more guest and prospect data, track key revenue metrics, and enjoy 24/7 reservation call center services.
Published: Wednesday, June 18, 2014