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News : Nestlé Nutrition and Health Science Divisions Launch Cloud-Based CRM
Barcelona, Spain, April 8, 2014 -- As the global life sciences industry continues to rapidly evolve, Nestlé remains focused on staying ahead of the curve. In a move to modernise its medical field force, the company searched for an advanced CRM solution that would enhance the quality and efficiency of its interactions with healthcare professionals (HCPs). Nestlé selected cloud-based Veeva CRM with iRep, Veeva Systems' integrated CRM and closed loop marketing (CLM) solution on the Apple iPad, for its Nutrition and Health Science Divisions.
"One of the reasons why Veeva CRM is such a strong fit is that the solution is specific to life sciences, with functionality that meets all of our needs right out-of-the-box," said Dirk Abeel, global performance development and field force effectiveness manager at Nestlé Nutrition. "Additionally, Veeva's multitenant architecture provides maximum flexibility so we can keep up with frequent changes in the regulatory and healthcare environment."
With Veeva CRM and iRep, part of Veeva's growing Commercial Suite of cloud-based life sciences applications, Nestlé is able to mobilise the global medical field force, marketing, and communications teams to efficiently interact in the field and connect with HCPs through multiple channels, including digital. The solution also provides comprehensive visibility of field representatives' interactions with HCPs, delivering all groups valuable customer insights. In addition, Nestlé is leveraging Veeva CRM and iRep to track the detailing content presented to each HCP and measure its effectiveness.
Posted by Veronica Silva Cusi, news correspondent
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About Veeva Systems:
Veeva Systems is focussed in cloud-based solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 90 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo.
Published: Thursday, April 10, 2014