News : Nestlé Waters Teams Up with Salesforce to Launch Consumer Engagement Center
New York, NY, USA, July 28, 2016 -- Nestlé Waters North America Inc. announced the launch of its digital Consumer Engagement Center in partnership with Salesforce [NYSE: CRM], the Customer Success Platform and CRM company. The Consumer Engagement Center will be housed within the New York City offices of Salesforce in a lab-like atmosphere.
Nestlé Waters North America is a U.S. provider of bottled waters offering consumers many choices for healthy hydration. The new Consumer Engagement Center will empower Nestlé Waters’ employees and partners to deepen their relationships with consumers across all digital channels, foster community and deliver more personalized experiences.
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"Every conversation about beverages on a social platform represents an opportunity for us to engage with our consumers," said Antonio Sciuto, Chief Marketing Officer, Nestlé Waters North America. "We are moving beyond building databases to cultivating communities by delivering personalized content based on the specific needs of our consumers to deepen their engagement and advocacy."
"Smart companies like Nestlé Waters North America understand that effective marketing is moving from batch and blast campaigns to intelligent customer journeys," said Stephanie Buscemi, EVP, Product and Solutions Marketing, Salesforce. "The Salesforce Customer Success Platform provides Nestlé with a transformative way to holistically manage the customer experience and connect the dots across sales, service, community and marketing."
Posted by Veronica Silva Cusi, news correspondent
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Published: Tuesday, August 2, 2016
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