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News : Netsuite Buys Marketing Tech Company
San Mateo, CA, USA, April 23, 2015 -- NetSuite is acquiring North Carolina-based marketing technology business Bronto Software.
The deal by San Mateo-based Netsuite is expected to close in the second quarter of 2015.
In a blog post on Bronto’s website, CEO Joe Colopy said the plan was to continue "with Bronto’s winning formula," but to apply it to "a larger stage."
"We are going to rethink not only commerce marketing, but also commerce," he writes. "This entails deeply integrating digital messaging channels like mail, mobile and social with the transactions that happen through the digital shopping cart, in-store point-of-sale and call center."
Bronto will operate as an independent business unit of NetSuite and its current leadership team will continue to guide the organization.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Managing Change
More Editorial From Netsuite, INC.
About Netsuite, INC.:
NetSuite enables companies to manage all key business operations in a single, integrated system, which includes CRM, order management and fulfillment, inventory management, finance, ecommerce and Web site management. NetSuite is delivered as an on-demand service. NetSuite''s patent-pending "real-time dashboard" technology provides an easy-to-use view into role-specific business information that is always up-to-date.
About Bronto Software:
Bronto Software is a cloud-based marketing automation provider based in Durham, North Carolina. Bronto Software provides a marketing platform for online and multi-channel retailers to run email marketing and cross-channel marketing campaigns.
Published: Friday, April 24, 2015