Reston, VA, USA, Jan, 2022 -- Neustar, Inc., a TransUnion company, has expanded its suite of Contact Center Solutions with Email Intelligence. This new capability provides additional signals and scores to maximize the impact of the email channel while reducing the corresponding compliance and financial risks.
"With 30% of email addresses changing each year, the risk of emailing a consumer at an email that is no longer accessible jeopardizes contact rates and increases the risk of running afoul of regulations. Having accurate email information has never been more critical to connecting with customers," said Robert McKay, senior vice president of risk solutions for Neustar. "Our intelligence solutions provide each customer’s preferred email address, alternative emails for hard-to-reach consumers, and exactly which emails will be successfully delivered – everything modern organizations need to be successful in an increasingly regulated and omnichannel environment."
A part of the Contact Center Solutions suite, Neustar Email Intelligence is powered by the OneID identity resolution platform, which gives businesses a single holistic, connected view of their customers across all communication channels, both online and offline.
Posted by Veronica Silva Cusi, news correspondent
About Neustar, Inc.:
Neustar, Inc. is a global information services provider driving the connected world forward with responsible identity resolution. As a company built on a foundation of Privacy by Design, Neustar is depended upon by the world’s largest corporations to help grow, guard and guide their businesses with the most complete understanding of how to connect people, places and things. Neustar’s unique, accurate and real-time identity system, continuously corroborated through billions of transactions, empowers critical decisions across our clients’ enterprise needs.
Published: Monday, January 24, 2022
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