Sterling, VA, USA, March 3, 2021 -- Neustar Inc., a global information services and technology company and provider in identity resolution, is launching TRUSTID Decisions, a suite of decisioning solutions offering organizations automated access to optimized customer contact and channel behavior data for more effective and systematic outbound communication strategies. The TRUSTID Decisions solutions suite will integrate seamlessly into existing outreach systems, overlaying contact or channel behavior data and identifying when and how to best reach contacts.
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"Many companies are allocating significant budgets to the ongoing acquisition of customer data to use for outbound contact attempts, but because they are focused only on data accuracy, not contactability, these organizations are wasting outreach attempts and valuable resources cycling through mounds of contact data," said Robert McKay, senior vice president of risk solutions at Neustar. "Due to resource constraints, it is a constant battle to prioritize the technical projects necessary to optimize this data, let alone onboard and use this rapidly changing data. The automated nature of TRUSTID Decisions capabilities means that no contact center IT or analytics resources are needed to implement these solutions, bringing them within reach of a much wider range of organizations."
Posted by Veronica Silva Cusi, news correspondent
About Neustar, Inc.:
Neustar, Inc. is a global information services provider driving the connected world forward with responsible identity resolution. As a company built on a foundation of Privacy by Design, Neustar is depended upon by the world’s largest corporations to help grow, guard and guide their businesses with the most complete understanding of how to connect people, places and things. Neustar’s unique, accurate and real-time identity system, continuously corroborated through billions of transactions, empowers critical decisions across our clients’ enterprise needs.
Published: Friday, March 5, 2021
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