News : Neustar to Acquire Authentication and Fraud Solution Provider TRUSTID
Sterling, VA, USA, Dec, 2018 -- Neustar(R), Inc., a provider of real-time information services, announced it has entered into a definitive agreement to acquire TRUSTID, a provider of caller authentication and fraud prevention systems for contact centers.
"Bringing TRUSTID’s capabilities together with Neustar instantly addresses the most pressing challenges facing contact center executives today – maintaining customer trust, delivering a personalized customer experience, reducing operating costs, and minimizing risk," said Neustar VP and GM, Risk Solutions, Robert McKay. "Our combined authentication capabilities will enable enterprises to know who is on the other end of the phone, quickly and accurately. We are delighted to welcome TRUSTID to the Neustar team and look forward to a seamless transition and a smooth customer experience."
"The combination of the two companies is a major win for TRUSTID customers," said TRUSTID CEO Patrick Cox. "Neustar’s powerful identity data joined with TRUSTID’s market leading authentication system will drive further efficiency within call centers by increasing the precision for risk stratification of non-authenticated inbound calls. Our combined solutions will improve the customer experience, increase authentication rates, and remove additional friction through improved caller matching to existing CRM records using Neustar’s AccountLink."
Longer term, TRUSTID’s authentication technology will be extended to outbound calling use cases, further enriching Neustar’s existing solutions that boost customer contact rates and engagement. These products will all be part of the Neustar Risk Solutions portfolio that leverages OneIDTM, the company’s identity system.
"Our Risk business is a strategic priority for Neustar’s growth and this transaction represents a significant investment to deliver a broader solution set and enrich future capabilities," said Neustar President and CEO, Charlie Gottdiener. "By combining our solutions with TRUSTID, we will deliver more value to our customers, further enhance our market leadership and welcome new employees with significant subject matter expertise and industry knowledge."
The transaction is expected to close in January, 2019.
Posted by Veronica Silva Cusi, news correspondent
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About TRUSTID, Inc.:
Founded in 2007 in Portland, Oregon, TRUSTID allows customer contact centers to automatically authenticate callers before their calls are answered. Using a patented approach that analyzes calls within the global telephone network, TRUSTID’s pre-answer caller authentication enables companies to significantly reduce customer identity interrogation and thus decrease contact center costs, improve the customer experience and focus more fraud-detection resources on true threats.
Published: Thursday, December 6, 2018