News : New AI and Robotics Capabilities Optimize Pega CRM
Cambridge, MA, USA, March 6, 2017 -- Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement, announced new artificial intelligence (AI) and robotic automation capabilities in its customer relationship management (CRM) offerings that enable businesses to optimize their sales and customer service effectiveness with desktop analytics and machine learning.
"The margin between business success and failure can be razor thin, sometimes turning on the smallest detail that makes the biggest difference," said Don Schuerman, chief technology officer and vice president, product marketing, Pegasystems. "By analyzing workforce behavior on the desktop, businesses can uncover hidden inefficiencies that have quietly impacted team productivity, customer experience, and bottom line results. This industry-first CRM capability offers solutions to problems that companies didn't even know existed to improve their business in surprising new ways."
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Posted by Veronica Silva Cusi, news correspondent
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