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News : New DNCSolution Feature Scrubs Lists to Ensure CASL Compliance
Atlanta, GA, USA, Aug 10, 2016 -- PossibleNOW, a provider of customer engagement and enterprise preference management solutions, announced an enhancement to DNCSolution(R), its cloud-based do not contact application that helps marketers ensure compliance with current consumer privacy rules and regulations: a feature to confirm consent for Canadian consumers and businesses under Canada’s Anti-Spam Legislation (CASL).
"CASL-related litigation has disrupted many companies’ marketing activities to Canadian consumers and businesses," said Ron Patrick, PossibleNOW's Director of Product Architecture, "and created a lot of fear over those unable to verify appropriate consent on an ongoing basis. DNCSolution now includes a CASL-specific feature that allows companies to confirm consent and communicate with confidence to audiences across the Canadian border."
On July 1, 2017, Canadian citizens will gain the right to allege violations and pursue private actions against offenders, a transition that is expected to increase CASL-related litigation significantly.
Along with the CASL scrub tool, the latest DNCSolution release offers enhancements to existing features including a more intuitive user interface for ease of use and navigation, and color-coded channels (call, email, mail, fax, text) for a clear visual indicator of which channel is in use.
Posted by Veronica Silva Cusi, news correspondent
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PossibleNOW, headquartered in Duluth, Georgia, is the trusted source for consumer compliance and marketing solutions. PossibleNOW’s DNCSolution® suite of Internet-based services provides comprehensive tools that help direct marketers comply with federal and state Do Not Contact legislation (Do Not Call, Do Not Fax, Do Not E-mail, Do Not Mail). PossibleNOW’s PrivacyPass® effectively manages the contact and privacy preferences of customers and prospects including service, privacy, marketing (opt-in and opt-out) across all marketing channels and serves as a System of Record across the enterprise. PossibleNOW also provides data services to help direct marketers maximize the value of their information assets and boost the effectiveness of calling campaigns. CompliancePoint, a PossibleNOW company, provides consulting, audit and training services on consumer and business privacy and data security issues.
Published: Wednesday, August 10, 2016