#contactcenterworld, @possiblenow

Atlanta, GA, USA, Aug 10, 2016 -- PossibleNOW, a provider of customer engagement and enterprise preference management solutions, announced an enhancement to DNCSolution(R), its cloud-based do not contact application that helps marketers ensure compliance with current consumer privacy rules and regulations: a feature to confirm consent for Canadian consumers and businesses under Canada’s Anti-Spam Legislation (CASL).

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"CASL-related litigation has disrupted many companies’ marketing activities to Canadian consumers and businesses," said Ron Patrick, PossibleNOW's Director of Product Architecture, "and created a lot of fear over those unable to verify appropriate consent on an ongoing basis. DNCSolution now includes a CASL-specific feature that allows companies to confirm consent and communicate with confidence to audiences across the Canadian border."

On July 1, 2017, Canadian citizens will gain the right to allege violations and pursue private actions against offenders, a transition that is expected to increase CASL-related litigation significantly.

Along with the CASL scrub tool, the latest DNCSolution release offers enhancements to existing features including a more intuitive user interface for ease of use and navigation, and color-coded channels (call, email, mail, fax, text) for a clear visual indicator of which channel is in use.

#contactcenterworld, @possiblenow

Posted by Veronica Silva Cusi, news correspondent
Source: PossibleNOW