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News : StringCan Interactive and MP&A Digital & Advertising Partner
Paris, France, Jan 15, 2016 -- Marketing Luxury Hotels (MLH), a new Paris-based marketing and advertising agency has opened its doors with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue. The agency is a partnership between StringCan Interactive with offices in Paris and Phoenix, Arizona and MP&A Digital & Advertising based in Williamsburg, Virginia, in the U.S.
Together as MLH the firms will offer their marketing and creative talent as well as technology to help luxury European hotels prosper in the digital age.
"I am extremely excited about launching Marketing Luxury Hotels," said Madigan Pratt, CEO of MP&A Digital. "Our CRM programs have proven effective at driving profitable direct business for all our hotels. They offer a way for hoteliers to win back their customers from the OTAs and build strong, loyal relationships with their guests. And companies with the most loyal customers prove to be the most profitable."
Posted by Veronica Silva Cusi, news correspondent
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Published: Monday, January 18, 2016