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Barcelona, Spain, Dec 4, 2019 -- Veeva Systems (NYSE:VEEV) announced new capabilities that give business users greater flexibility in Veeva CRM for improved collaboration and productivity. Salesforce Lightning Business Apps for Veeva CRM will give users a personalized experience with functionality based on different roles and tasks. Veeva CRM Dynamic Attributes allows business users to add new data fields in Veeva CRM and capture additional information about healthcare professionals (HCPs) and their organizations.
"We’re continually reimagining Veeva CRM to give customers a flexible solution that accommodates the way they work," said Arno Sosna, general manager of Veeva CRM. "With tailored capabilities for business users built on Salesforce Lightning and the ability to add new HCP and HCO data fields using Veeva CRM Dynamic Attributes, customers will have greater agility responding to the changing needs of their business."
Veeva is delivering the following innovative capabilities to support the unique needs of life sciences and ensure customers are getting the most out of their ongoing Veeva CRM investment.
In other news today, Veeva announced new innovations that give the life sciences industry even greater flexibility and choice in how they use Veeva OpenData, including Veeva OpenData Explorer and Veeva OpenData API.
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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com
About Veeva Systems:
Veeva Systems is focussed in cloud-based solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 90 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo.
About Salesforce:
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered. 
Published: Friday, December 6, 2019
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